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[Question Marc] How do we get more people to open our email?
I recently received this question from a reader in South Africa: Just a quick question.... Do you have any resources or help that can ensure that we get more people to read our mails? We have an...
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Humor is the lubricant for spreading great ideas
I love helping nonprofits communicate their story more clearly. Last week, the tweets from the “Great Super Bowl Blackout” provided a great object lesson in how to harness social media platforms like...
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New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”
I'm honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on "how to use nonprofit marketing to...
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[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively
I met Elaine Fogel a few years ago when she organized a conference in DC. I've been impressed with her commitment to nonprofits and her knowledge of promotional items. (I call it schwag.) So I asked...
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Making it easy to spread your message
Thanks to our digital age, people can now spread the message of their favorite cause further than ever before. But is your nonprofit helping them? The End It Movement Does It Right! Today, I saw a post...
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[Guest Post] How To Use Google Trends
Today it's my privilege to introduce you to Andy Crestodina. Andy is the Strategic Director of Orbit Media, a web design company in Chicago. The author of the incredibly helpful SEO book Content...
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Amazon is giving away my book for free today
Amazon is promoting my newest book Nonprofit Social Media: A beginner's guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free....
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[Guest Post] 7 tips for sharing stories about your nonprofit work
Today I'm pleased to introduce you to Lori Jacobwith. Lori and I have interacted over the last few years and finally got to meet in Minneapolis earlier this year. I've asked her to share her top tips...
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Bing is surprisingly important for your nonprofit marketing
I'm a huge fan of Google. I've written about Google Calendar, Google Trends, Google+ for nonprofits, and do most of my work in Gmail and Google Drive. So tools like Bing fly under my radar. Don't miss...
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Nonprofit Marketing Tips from 19 Experts
A while ago, I was invited to be a guest lecturer at Brandeis. As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what...
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Millenials aren't really that different!
Millenials aren't really different. Charities just haven't been paying attention!"Selfie" by Patrik Nygren. Used with permission.https://flic.kr/p/nk9b1wCharities have gotten used to the WORLD WAR II...
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Your fundraising letters helped by zombies
Have you ever struggled with the active voice vs. passive voice in your fundraising letters?It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like."But...
View ArticleWho’s Telling Your Story?
A few months ago, I attended “Meet the Funders” conference hosted by the Maine Philanthropy Center. The highlight for me was the keynote address by Andy Goodman on storytelling. If you ever are able to...
View ArticleA good time to throw stones
A few weeks ago, I reported on a a href=”https://fundraisingcoach.com/2006/06/27/whos-telling-your-storywhos-telling-your-story/ “>talk by Andy Goodman on the importance of story. A few days ago,...
View ArticleFree “Twitter success” podcast
Last week, I had the privilege of being a panelist on a Twitter seminar hosted by Helping Hands for Coaches. What a spirited conversation! We had people from all over the United States, including the...
View Article2009 Nonprofit Technology Conference
This is the time of year when all the nonprofit geeks gather at NTEN’s Nonprofit Technology Conference and when the rest of us who feel techincally savvy realize we’re probably just geek-wannabes. 🙂...
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Book Review: Guerrilla Market for Nonprofits
I’m surprised by how many nonprofit professionals see “marketing” as a bad word, a practice that is somehow beneath them. If that’s your attitude, a new book called Guerrilla Marketing for Nonprofits...
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Show your face on blogs
“Sheesh. I can’t remember their name…but if I saw their face! Then I’d know them!” How often have you heard that said? Or said it yourself? If you’re doing nonprofit marketing or fundraising on the web...
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[Guest Post] Getting Started with Social Media
Frank Barry recently came out with a report on nonprofits and social media. He definitely “gets” social media and nonprofits! So I asked him to do a guest blog post for FundraisingCoach.com. Here it...
View ArticleThe three very serious diseases for nonprofit marketers to avoid like the plague
With this guest post, I’m pleased to introduce Katya Andresen. Katya is the COO of Network for Good and the author of Robin Hood Marketing. I love Katya’s ability to help nonprofits focus their...
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